1. Define the objective precisely and clearly based on an understanding of the needs for which the investment will be made.

2. The type of property sought and its intended purpose.

3. The location of the desired area, considering proximity to essential services such as schools, work, and others.

4. The method of allocating the funds, the amount available, and organizing the expenses and costs that will be incurred.

5. The intention of the purchase: whether for living or investment.

6. Market analysis to determine the different options.

1. Establish the market value based on the analysis of comparable properties in the area you wish to compare in terms of prices, types of construction, different sizes, improvements, or any other important aspect.
2. To do this, the following must be taken into account:
3. Area inventory establishes the balance between supply and demand to determine the metric for the total number of properties available for sale in a specific area during a given period.
4. Closed sales is a market activity metric that provides a direct and reliable indicator of the number of property transactions that have been legally finalized and registered within a given period of time. This metric establishes the movement, performance, and trends in the real demand for properties in a given area.
5. Average property price is a useful tool that represents the average sales value of properties that have been legally closed by adding the prices of all sold properties divided by the total number of transactions. Coordinating this with the median price, which corresponds to the middle value of all sales (half above and half below), can better reflect reality in markets with price extremes. Focusing on measuring price trends, it establishes benchmarks to assess whether a property is overvalued or undervalued.
6. Time on the market refers to the number of days a property remains active for sale from the time it is listed until the purchase agreement is signed or it is withdrawn from the market. This metric determines the dynamism and speed with which the negotiation moves in the market and the effectiveness of the sales strategy.
7. Difference between the original listing price and the closing price. The listing or placed for sale price is the price the seller sets when putting the property on the market and the closing price; the actual market price obtained for that property. It is the final price agreed upon between the buyer and seller, established in the purchase agreement and formalized at the closing of the transaction.
8. THIRD PHASE: DECISION-MAKING
9. Once you have decided on the property you want to buy and the strategy, begin the negotiation.

1. Once you have decided on the property you want to purchase and your strategy, begin the negotiation.
2. We organize the budget and the possible financing options that meet your criteria.
3. Obtain pre-approval from the financial institution to support the negotiation.
4. Ensure the pre-approval matches the profile and the characteristics of the property.
5. We draft and present a strategic offer that reflects the parties' interest in relation to market conditions, with a firm deadline for acceptance.
6. We negotiate the terms with the seller and proceed to deposit the escrow.
7. We coordinate the inspection and appraisal of the property to confirm its condition and true market value.
8. We review all the final documentation, sign the legal documents, and make the payment for the transfer of ownership and delivery.